By Lori Braun and our friends at Anthem
In August, we gave you a heads up that our corporate name would change by the end of this year. As of December 3, 2014, it’s official. Our parent company, WellPoint, Inc., is now Anthem, Inc.
Why change the name?
Health care is moving toward greater transparency and direct relationships. And we believe it’s important to call ourselves by a name people know and trust. That’s why we changed our name from WellPoint to Anthem, the name people know us by best.
Our local operating brand name, Anthem Blue Cross and Blue Shield, remains the same. It’s only the corporate name of our parent company that’s changing.
There’s nothing you need to do at this point. We just want you to be aware of the change, in case any of your customers ask. Because our groups and members already know us by our local brand name, Anthem Blue Cross and Blue Shield, we do not have communications planned for them.
If you have questions or need more information, contact Broker Services.